Online shopping is all the rage these days. With everyone joining the movement, it is not surprising to see that senior citizens have also joined in and are also ordering products online. So if you have a website with products which are specifically meant for older people, then you need to make a few adjustments to ensure that senior citizens find it easy to purchase products from you. Selling products online might be the easier part, but if your main client base is senior citizens, you might have to work on a few things before you can expect a lot of business online for your website.
- Easy to Navigate
Your websites need to be extremely easy to navigate. When you are about to create online store you have to ensure that the features you add to your websites are easy to figure out. Do not use graphics excessively since they might distract from the actual content. The pages should be clearly labeled and a website directory should be present so that senior citizens can easily go to the page they are in search of without wasting time.
(Additional reading: How to create an online course with WordPress)
- Option to Change Fonts
A lot of times, with senior citizens, you will encounter that they are farsighted hence cannot read small fonts with the same ease as a younger target market probably would. Hence, you need to ensure that you either use a straight forward font in a big size or at least give the option of increasing the size of the font to the user. Keep this in mind when using the online store builder.
At times people press the wrong button or click on the wrong option hence it is a good idea to reconfirm the action before it takes place such as adding something to the basket or checking out or confirming an order. Every important action should be confirmed again, in case the person did not know what they were doing and accidentally pressed something.
- Cash on Delivery
It is a good idea to provide the option of cash on delivery for your customers since a lot of senior citizens do not feel comfortable providing their payment details to a business online. Hence giving the option of cash on delivery might ease their minds and encourage them to order from you.
— Web Courseworks (@WebCourseworks) 13 de junio de 2017